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Audi, Toyota Join Super Bowl Lineup
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Posted on
Dec 10 2007 7:14 AM
by
Asif
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NEW YORK Audi will be an advertiser on Fox's broadcast of Super Bowl XLII. Toyota, which advertised during this year's game in February, will also return.
Audi will feature the sporty R8 roadster in a 60-second spot that will air during the first quarter.
"We are going to keep our cards close to the vest until Super Bowl day actually arrives, because I think we have a dramatic message," Scott Keogh, CMO of Audi of America, said. "I don't see any benefit to let this concept out of the bottle at this stage.
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