HUMMER wants to be seen as a ‘built to do a job’ brand

Posted on Feb 22 2008 5:59 AM by Asif

Filed Under: HUMMER , Autos News & Reviews ,

GM wants consumers to start looking at Hummers as trucks and SUVs that are built to do a job, instead of gas-guzzling SUVs made for the rich and hated by environmentalists everywhere. Ever since GM rolled out the Hummer H2, owners have complained of getting mean looks from their peers and finding their giant vehicles keyed in parking lots.

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