|
Dealers praise/criticize Chrysler's Project Genesis
|
|
|
Posted on
Jun 03 2008 1:45 AM
by
Asif
|
Chrysler's restructuring plan and new plan for product development named Project Genesis is facing some expected criticism from many dealers. However, others are praising the cost-cutting, model-trimming and dealer-consolidation program that's happening as a result. As Chrysler pressures its traditional dealer network to sell all three brands (Chrysler, Jeep and Dodge) under one roof – without any financial assistance to help those already struggling with slow sales – many dealers are having a difficult time with the expense of investing in larger facilities to meet the Project Genesis requirements.
|
|
No comment found for this blog
|
|