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Hedging its bets - HUMMER dealer anticipates doom, pre-emptively downsizes
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Posted on
Jun 23 2008 1:54 AM
by
Asif
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There's no official obituary for GM's HUMMER brand yet, but haters are lacing up their dancing shoes while lovers wring their hands. Dealers with HUMMER franchises have a lot of skin in the game, so the uncertain future is bound to give business officers ulcers. Not willing to wait around to the bitter end, Milwaukee's Bergstrom HUMMER is planning to move into the same space as the group's Chevrolet store. The HUMMER-specific Quonset hut style dealership building will be toned down and pressed into service as an outlet for Certified used GM vehicles.
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