Ford will reduce pickup trucks to 38% of overall sales

Posted on Jul 28 2008 3:02 AM by Asif

Filed Under: Ford , Trucks/Pickups , Autos News & Reviews ,

Currently Ford’s sales rely heavily on its pickup truck line, which constituted 52% of its volume last year. The rapid fall in pickup sales volume precipitated by a weak economy and rising fuel prices was reflected directly in the F-150’s race down the best-seller list in the U.S. To fix the problem and improve overall sales figures, Ford has announced it will shrink truck output to just 38% of its overall volume by 2013.

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